“Hypnos” is the first episode of 666 Park Avenue that I’ve watched with other people since I started writing about the show. Like watching a favorite movie in a crowded theater, experiencing something in public that you’re used to experiencing in private can change the way you look at it, or at least offer a new perspective. In this case, I gained some clarity on the show’s many failures when one of my friends asked, “What is this show about?”

I was at a total loss. I ended up saying something like, “There’s an apartment complex that is evil or magic and then the owner of the building is like the devil and then the blonde girl is trying to figure out what is happening.” That was the best I could do, and I spend more time thinking about this show than anyone else in the world.

Of course, if ABC’s marketing department can’t convince people to watch this show, I don’t think I even have a chance. It was their job to sell the public on this show, and the best tagline they could come up with is “New York’s Most Seductive Address?”

My friend Daniel has already written about the bafflingly inept ad campaign for 666 Park Avenue, but I think it’s worth re-visiting, if only to marvel at the fact that Terry O’Qunn—who I imagine is the reason most people even watched this show to begin with—is completely absent from the poster, and only appeared for a few seconds in the commercials. I guess the network was hoping to promote this show solely on the image of Rachael Taylor, otherwise known as “Anthony Anderson’s friend from Transformers.”

In all fairness, it can’t be easy to advertise a show when the show itself doesn’t know what it wants to be. At the beginning of the season, the mystery of 666 Park Avenue excited me. I didn’t know where any of the plotlines were going or even what the show was actually about! Maybe it was naïve of me to see either of those things as a positive. But at this point, with nine episodes of plot development behind us, what the show is about has become apparent. What’s also apparent is that the first four episodes were an almost complete waste of time.

I touched on this last week, so I don’t need to get into it again, but I’m now convinced that episodes two through four were pretty much useless. The creators wasted time with the one-off Damned Of The Week characters and muddled the show’s villain with boring, un-villainous characterization. The parts of those episodes that actually matter (the beginning of the Brian/Alexis/Louise plot, Henry’s rise to political prominence) could have been handled a lot better and a lot quicker.

But let’s give 666 Park Avenue the benefit of the doubt. It’s not unusual for a show with a rocky start to develop into something worthwhile or even great. The ability to refine and adjust a television show is possibly the best thing about the medium, and to the credit of this show’s creators, they seem to be slowly narrowing in on the show they actually want to make, a show full of weird occult stuff symbols that keep demons from entering rooms and trips into the past that leave Shining-style clues as to their reality. Sure, the show still stumbles in the small moments—Jane’s cop friend stripping down to his undershirt for a ridiculous wall-smashing scene—and the big moments—Meris exploding into a flock of white birds after finally leaving The Drake—but the writers are also stumbling towards a show that’s fun to watch, a show that actually has a theme.

Yes! A theme! In this show! In this episode, Meris tells Gavin that “there’s a price to pay for what we want the most,” which is pretty on-the-nose for a show where people make deals with a literal devil. However, this episode added a twist to Henry’s storyline that gives the idea unprecedented depth.

I had assumed that Henry’s “journey to the dark side” (as the creators referred to it) would have him driven away from Jane by a lust for power. This week, though, we see a darker side of Henry himself when he blackmails a potential political ally who tries to exploit Jane’s recent hospital visit. If Henry’s soul is in danger, it’s not because he doesn’t care about Jane, it’s because he cares about her too much. What he wants most is to protect her, and given that he’s currently allied with not one, but two members of the Doran family, Henry might end up paying a high price indeed.

See? Somewhere underneath all the CGI mirrors and magical birds and lines like “I burned your buns” is a show that actually has something to say about the price of success. We’re probably never going to see that show, but isn’t it nice to know that it’s there?

One more thing: after this episode was over, one of my friends asked if “Hypnos” was, by this show’s standards, “a good episode.” I answered, “yes,” and everyone started laughing, which was not a totally unreasonable response.

• The campaign manager turning out to be the Doran’s missing daughter is a twist I feel like I should have seen coming. Still, I have to congratulate the show whenever it pulls off a twist ending that doesn’t revolve around Jane getting stuck behind something. This reveal actually raises some interesting questions about Sasha’s motives and how she’ll proceed from here. Kudos!
• “Your family has a dark legacy.” Gee, Meris, ya think?
• So, Meris is made of white CGI birds, but the Drake is full of black CGI birds. I have no idea what this whole bird fixation is about, but the writers are clearly not going to let it go.
• I hope the show isn’t building to a face-off between Kandinsky and Tony. Tony’s still my favorite character, and I don’t think I could handle it if he died.
• The super-depressing 666 Park Avenue Facebook page referred to this episode as the “winter finale,” and there’s no telling when the last four episodes will air, but… uh, see you then, I guess.