Month: March 2018

The One: A Modern Love Story

The One: A Modern Love Story is a jukebox musical with a book by Andrew Michael Green, based on the songs of The Chainsmokers. It premiered at Chicago’s Northlight Theatre in 2019 and was then produced Off-Broadway in March 2020. Since then it has had numerous productions both in the United States and internationally.

The story explores a five-year relationship between Jonathan Wagner, an up-and-coming electronic music DJ, and Katie Hawthorne, a struggling writer from a wealthy family. The show is structured so that the point of view shifts between the two leads with each song. While other ensemble members appear on-stage to portray minor characters and provide vocal support, there are no other named characters in the show, and Jonathan and Katie only sing together during three songs.

‘The One’ was inspired by Green’s failed marriage to Florence McTierney. McTierney threatened legal action on the grounds the story of the musical represented her relationship with Green too closely, and Green changed the song “#SELFIE” to “It Won’t Kill Ya” in order to reduce the similarity between the character Katie and McTierney.

Synopsis

Act I

In the bustling metropolis of Tuscon, Jonathan has recently dropped out of college to pursue his dreams as a DJ. One night, he and his friends visit a popular club, to scope out the competition, blow off some steam, hook up with girls, and generally enjoy another in a long line of exciting, adrenaline-fueled nights out. (“Last Night Alive”). At the same club, Katie is out with her friends, celebrating her birthday and her recent graduation. She is immediately attracted to Jonathan and spends the night dancing with him (“It Won’t Kill Ya”).

The two share an immediate connection, but eventually get separated and lose track of each other as the night goes on. At home, Katie finds Jonathan by searching through all the selfies that were posted from the club that night. Jonathan invites her to watch him perform the next week.

The next week, the two of them reunite at the same club. Jonathan is excited for the performance, which he believes will be a major step for his career, but his spirits are crushed when his set is cancelled and his time slot is given to a more successful rival. He gets drunk and tells Katie how empty and confused he feels about where his life is going. (“Bloodstream”). Katie, who feels similarly directionless after leaving college, is moved by Jonathan’s honesty and finds herself even more attracted to him. The two of them go home together, and decide to begin a relationship. (“Inside Out”).

Jonathan discovers that Katie is a struggling writer and convinces her to pursue her passion, while Katie encourages Jonathan to start producing his own songs.  Inspired by Katie’s words, Jonathan releases his first original song (“Something Just Like This”), which quickly becomes a moderate success.

Katie struggles to find readership for her writing, and begins posting photos of her wealthy family’s extravagant purchases on her Instagram. Though she is successful in attracting more views, she still feels insecure in her relationship with Jonathan (“Wake Up Alone”). Jonathan, not being used to the ups and downs of a serious relationship, reacts with frustration at her perceived instability (“Break Up Every Night”), frustration that is not helped by his heavy drinking.

As the stress builds, Katie begins to question the healthiness of her relationship to Jonathan, but eventually realizes that the very things that make him unreliable are the reasons she is attracted to him (“My Type”). Katie’s parents begin hounding her to take a job in the family business, threatening to take away her allowance and access to the fancy things that she uses to build an online audience. In response, Katie uses the majority of her savings on an extended trip to France for her and Jonathan. While overseas, the two of them affirm their love and experience a rare moment of peace, re-committing themselves to one another (“Paris”).

Back in the states, Jonathan and Katie move into an apartment together. Katie takes a low-paying job as a kindergarten teacher, while Jonathan accepts an offer to tour the country as part of a big-name EDM show. Katie expresses reservations at the idea of being apart for several months, which frustrates Jonathan. The two have an argument before he departs. While he’s gone, Katie struggles with living on her own and trying to write while holding a job (“Don’t Let Me Down”). On the road, Jonathan faces temptation along with his new success (“Honest”).

One morning, Katie receives a call from Jonathan. He confesses to being unfaithful to Katie and tries to apologize, but Katie chooses to end their relationship (“Don’t Say”). Jonathan returns home to find their apartment empty. As the curtain falls, we see him sitting alone on their bed, the only thing Katie didn’t take with her.

Act II

Four years have passed. As the curtain rises, Jonathan is still sitting alone on the bed, but in a much nicer apartment. He has moved to Phoenix and has become a well-known DJ and producer. In spite of his success, he spends much of his time drinking alone and isolating himself, sabotaging any potential romantic relationship before it can develop into something serious (“The One”).

Katie, having bounced around the country for several years, is now living in New York City. She is back in school once more, putting herself through her Master’s program with odd jobs and part-time work. She is at the end of yet another failed relationship, causing her to realize that she has developed the same self-destructive habits she was once attracted to (“New York City”).

Struggling to deal with the pressures of fame, Jonathan finds himself feeling trapped and nostalgic for his old life. He feels disillusioned with dance music and longs to make something real. One night, Jonathan writes and records a plaintive guitar ballad about his relationship with Katie (“Young”) and releases it online, to instantaneous and almost universal mockery and derision.

Katie has had no contact with Jonathan since they broke up, and does her best not to think about him at all. One of her friends, knowing that she used to date him, sends her a link to his new song, thinking she’ll find it hilarious. In spite of its raw, amateurish quality–or maybe because of it–Katie is moved by the song, and finds herself reminiscing about the good times she had with Jonathan (“Until You Were Gone”).

Jonathan has gone from mildly famous to to nationwide laughing stock and finds himself even more distressed than before. When he travels to New York City to play his first show since the release of “Young,” he feels the pressure of everyone’s opinions weighing on him (“Everybody Hates Me”).

Nearing the end of grad school, Katie begins to feel overwhelmed with the idea of once again having no direction in her life. She goes out dancing to clear her mind (“Erase”), only to find herself at the very show that Jonathan is DJing. They spot each other during the show and meet up afterwards. They spend the night together, reliving the highs of their old relationship and rehashing the same arguments that drove them apart (“Closer”).

In the morning, Jonathan wakes up to find that he is alone. He wanders the streets in a daze, confused by the experience, but eventually realizes how much better his life was when he was with Katie (“Let You Go”). Katie, while still unsure of how healthy her relationship with Jonathan is, feels more alive than she has in the years since they split up, and fantasizes about beginning again with him.

In the end, Jonathan and Katie re-unite. While they remain unsure about their futures, together or apart, they decide that the bond they share is too powerful to ignore, and commit to staying together forever — or, at least, as long as they can stand it (“All We Know.”)

Music

The musical style draws on a number of musical genres, including pop, EDM, indie rock, synth-pop, EDM, progressive house, and EDM. The orchestration consists of piano, guitar, electric bass, drums, and anywhere between two sets of turntables (in the Chicago production) and eighteen (in the second off-Broadway production, which took place at the McKittrick Hotel).

Musical Numbers

“Last Night Alive” – Jonathan
“It Won’t Kill Ya” – Katie
“Bloodstream” – Jonathan
“Inside Out” – Katie
“Something Just Like This” – Jonathan
“Wake Up Alone” – Katie
“Break Up Every Night” – Jonathan
“My Type” – Katie
“Paris” – Jonathan & Katie
“Don’t Let Me Down” – Katie
“Honest” – Jonathan
“Don’t Say” – Katie

“The One” – Jonathan
“New York City” – Katie
“Young” – Jonathan
“Until You Were Gone” – Katie
“Everybody Hates Me” – Jonathan
“Erase” – Katie
“Closer” – Jonathan & Katie
“Let You Go” – Jonathan
“Roses” – Katie
“All We Know” – Jonathan & Katie

Original Casts

Character Chicago (2019) Off-Broadway (2020) Off-Broadway (2021) Film Adaptation (2024) West End (2028)
Jonathan Wagner Mike Faist Brandon Uranowitz Jeremy Jordan Daniel Huttlestone
Katherine “Katie” Hawthorne Emily Skeggs Adrienne Warren Annaleigh Ashford Anna Kendrick Sydney Lucas

Film Adaptation
Main article: The One: A Modern Love Story (film)

In November 2022, Columbia Pictures announced that they had acquired the rights to adapt the musical as a feature film, with Joe Zohar set to direct. Zohar initially cast Andrew Taggart and Halsey as Jonathan and Katie respectively, citing their performances in the video for “Closer” as proof that they could carry the film. Problems arose almost immediately, with many press outlets questioning the wisdom of casting untested actors in such prominent roles, while sources inside the studio claimed that the two singers were “a bit much”.

In December 2022, Taggart and Halsey both left the production, each claiming separate but concurrent scheduling issues. Less than one week later, Jeremy Jordan and Anna Kendrick were cast in the lead roles. When asked why he chose to cast actors that were at least twenty years older than the characters they were portraying, Zohar responded that “it just seemed like the obvious choice.” Jordan and Kendrick have never spoken openly about their work on the film.

The film was released on April 12, 2024, to near-universal disinterest.

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Everybody Hates Me

(or: The Chainsmokers Problem, Fourth Variant)

To truly understand the Chainsmokers, you can’t think about music — you have to think about Twitter.

If you spend any time at all on Twitter, you’ve no doubt encountered a certain type of popular tweet: tweets made not by people who are otherwise famous, or by people who are known for making successful tweets. These are tweets by everyday, regular folk that are well-written, clever, or relatable enough to rack up re-tweets into the tens of thousands and likes into the half-millions. A witty, well-timed comment that momentarily launches an unknown account into the spotlight.

If you recognize this type of tweet, you are no doubt familiar with the type of tweet that usually follows it: the pivot. The moment when the originator of the popular tweet discovers that the countless eyes of the internet have fallen upon them. The way Twitter is designed, clicking on a tweet automatically displays the replies to that tweet, with replies by the writer of the original tweet sorted to the top. Because of this system, the author is left with an opportunity to amplify their voice, an opportunity that many find too tempting to resist.

Sometimes the pivot is as an innocent as a request for the reader to follow the author’s twitter account, maybe with the added benefit of a “follow-for-follow” arrangement. A slightly more cynical and/or financially-conscious tweeter might offer to retweet products or personal advertisements on their page in exchange for monetary compensation. The most popular response, so blatant and so uniquely contemporary that it spawned a minor meme, is the posting of the author’s SoundCloud page as a means to further promote his or her music — said music usually consisting of ambient chill-wave synthesizer loops or hip-hop beats crassly named after more popular artists (“Future type-beat,” “Drake-type beat,” “Fetty Wap type-beat”).

No matter how it’s used, the pivot has become a common element of the online experience, and a particularly immediate example of how social media has altered our construction of “fame.” Because of the way that content spreads, something that would have been totally ignored in previous eras — say, a cheap novelty dance song about a minor pop-culture phenomenon — can be passed around by like-minded people to the point that it becomes legitimately successful, regardless of whether or not it was any good to begin with. More often than not, that’s exactly the point: someone who posts a popular tweet doesn’t really care about the artistic merits of what they’re doing — they just want attention, and a chance to heave themselves into the spotlight.

It seems crass, and it usually is, but really: can you blame them? Do you really know what you would do if you got famous overnight (even if it was “only” internet famous)? What if the reason that you’re famous isn’t so great? What if it’s actually shameful?

Of the three songs that the Chainsmokers have released in 2018, “Everybody Hates Me” does the best job of articulating band’s current modus operandi: examining the perils of social media culture and modern-day celebrity, told by two people who are especially qualified to do it. Whereas “Sick Boy” was a bit gloomy and self-centered and “You Owe Me” was too glib to sell its darker subject matter, “Everybody Hates Me” splits it right down the middle. The verses offer a shockingly reflective and measured list of complaints about the life of someone who has become suddenly famous in the age of quote-unquote viral content, while the chorus repurposes an old meme based on the opening lines of Macklemore’s “Thrift Shop”, a novelty crossover hit that, in its own way, is just as obnoxious as “#SELFIE”. That the Chainsmokers (and co-writer Emily Warren) would utilize a played-out Vine joke in order to express their own inner turmoil is such an obviously pandering gesture to surface-level internet culture that it speeds right past ‘cliché’ and loops back around to ‘brilliant.’

While some of the lyrics are directly tied to the struggles of the wildly famous and super-successful (“poor me, I made it”), many of the sentiments expressed by the singer could belong to anyone who is even a little uncomfortable with the prominence of social media — which would be, at a low estimation, only almost everyone. “I’m a product of the internet” is true for all of us, but is doubly true for Andrew Taggart, the person singing it: his existence as a musician, as a product, is only possible due to the internet. But while most of us didn’t get famous off of a meme disguised as a song, nearly all of us have left a less-than-respectable paper-trail. Whether it’s an old LiveJournal, an offensive joke told at a press junket, a screen-cap of a misbegotten tweet, or a particularly unfortunate interview with Billboard Magazine, everyone’s got something floating around out there that they’re not ready to account for. Anyone who’s taken a public stance on anything knows the feeling behind the lyric “Why do I still have to mean everything I ever said?” It doesn’t matter if you change your mind, walk it back or  delete every trace of what you said from existence; the Wayback Machine is always gonna be there, and your greatest mistakes will always be single click away.

“I post a picture of myself ‘cause I’m lonely/Everyone knows what I look like/not even one of them knows me” — sung by anyone else, this line would seem so obvious, so preachy, that it would land with all the impact of an after-school special. But it’s fascinating when it’s sung by the man who wrote “#SELFIE”, who apparently needed a full four years and the help of a co-writer to condense the sentiment “it’s not healthy to be obsessed your own profile picture” from a three-minute sad-trombone-noise of a joke into a punchy three lines. Also: even though that line might scan as cheesy, it is no doubt a sentiment that many people will find relatable, particularly young people, people who entered middle school with an Instagram account and were already bored with SnapChat before you even knew it existed.

By drawing this line from the uber-relatable everyday pitfalls of a casually publicized existence to the crushing pressures of a life spent stumbling through scandals and dodging paparazzi, Taggart and Warren force us to consider how similar those two modes of existence have become. The Chainsmokers are two rich white men who spend their lives flying around the world with their gang of young and attractive friends. But if you imagine their entire career happening in the string of replies below a popular tweet, it doesn’t seem all that far off. It seems almost relatable.

“Everybody Hates Me” is a song that couldn’t be made by someone without a moderate streak of self-loathing. The Chainsmokers are living the dream, but they’re still at least a little ashamed of themselves. But should they be? They caught a lucky break and decided to ride it out for as long as they could. They’ve gotten further off of their moment in the spotlight than most people do: even if someone catches a few new followers off a funny tweet, the rest of the world moves on in the amount of time it takes to press ‘like,’ leaving the author with one minor achievement and string of embarrassing follow-ups.

But if the same thing happened to you, if you had a chance to make your voice heard, can you really say you wouldn’t use it? Maybe you’d try to further your own career and achieve your dreams of artistic legitimacy, or maybe you’d just try to make some money by selling retweets. You might think you wouldn’t act so shamelessly, but that’s only because you’ve never been in that situation. If you woke up internet famous, can you really say what your next move would be?

The problem with the Chainsmokers is that you can’t ever really know yourself.

The Complete Videos, 2014 – 2015: Part 2

Roses

Released a full eighteen months after “#SELFIE”, “Roses” elicited a reaction of equal parts admiration and bewilderment. Society simply was not prepared for a song by the Chainsmokers that was not just listenable, but downright enjoyable. To this day, it remains one of the few Chainsmokers songs that can be enjoyed completely guilt-free. It stands apart, not just as a song in the Chainsmokers discography, but as a singularly fascinating objet d’art, a radio-friendly crossover jam that holds within it a nearly endless list of contradictions. It’s a second hit song by a band that immediately destined to languish as one-hit wonders. It’s completely divorced from most people’s image of the Chainsmokers, but it’s the first song where either of them contributes vocals, the first step towards establishing themselves as pop stars. It was, in a way, the most important moment of the group’s career, but it stands totally removed from the controversy and criticism that have dogged them their entire careers.

As if in acknowledgement of the song’s paradoxical nature, the Chainsmokers produced two separate videos for “Roses.” The first video, shot by future “You Owe Me” director Rory Kramer, is a video travelogue of the duo on tour in Europe. Sharply edited to fit the song’s chill-yet-upbeat vibe and shot with an eye for the quieter moments of a long overseas trip, it accomplishes its modest goal with a skill that calls to mind Joe Zohar’s work on the video for “Let You Go”: it makes the Chainsmokers seem fun to hang out with.

This is not to say that Taggart and Pall are, in reality, unpleasant to be around; nor is meant to excuse the less-than-admirable things they’ve said and done. But when you see the two of them jumping between the twin beds in their tiny hotel room, or having a glue-fight with their friends, or just quietly sticking their heads out the window of a car while they ride through a foreign city, it’s hard to work up any serious ire. And while their off-stage antics have never reached loathsome heights (depths?) as did those of Justin Bieber, it’s not surprising that Bieber hired Rory Kramer to be his full-time videographer shortly after “Roses” was filmed: if he can make the Chainsmokers look good, he can make anyone look good.

The second video is unique in its own way: it is the first, and thus far the only Chainsmokers video in which neither member of the group appears on-screen (though the lead actor, Scott Lyon, looks like what might happen if you merged Taggart and Pall together with some sort of facial compositing software). It’s almost as if they made the first video, focused solely on them and their trans-continental exploits, in order to purge their essence from this video, which, like the song itself, succeeds because of how it subverts our expectations of what the Chainsmokers can do as a group.

Directed by Andrew Roberts and James Zwadlo (working under the moniker “Impossible Brief”), the “Roses” video features a woman (Callie Roberts) caught in an ambiguous but clearly loving on-again/off-again relationship with a visiting man. We see them spend time together, relaxing on a couch and smoking weed before having sex. It’s more or less a straightforward adaptation of the song’s lyrics, with one unique touch: interspersed between the narrative scenes is footage of Roberts dancing in a nondescript space, illuminated by a ghostly spotlight.

The second video, much like the first, is a simple concept greatly enhanced by the quality of the song. But the visuals here do a better job of matching the audio. The video, like the song, has a straightforward, almost swaggering quality that is anchored by a sense of vulnerability and longing. The shots of Roberts dancing communicate the emotion that would otherwise be missing from the more muted narrative sections — and there’s one truly sublime shot of Roberts floating through the air that almost reaches the heights of magical realism. 

There is, technically, a third video for “Roses,” in which the Chainsmokers enlist an Uber driver to play the song for his passengers, all of them singing along in what is, if not a legal infringement on the work of James Corden, then at least highly derivative. And while there’s not much to say about this video, it’s worth noting because, taken with the other two videos, one really gets a sense that someone — the Chainsmokers themselves, or maybe their label — was hedging their bets. “Roses” was a turning point for the band, and by producing three distinct videos with totally different styles and purposes, they were doing their best to make sure that people heard it. And, I mean, hey. It worked.

Waterbed

Believe it or not, “Waterbed” is the first truly awful Chainsmokers video. “#SELFIE” was lazy and obnoxious, but it lacked the ambition necessary to be a true failure. Joe Zohar returns as director, seemingly determined to completely undo the creative goodwill he built up in his previous two videos.

Things start off promisingly, with Taggart laid up with a broken leg while a party rages on outside, while he has only an iPad and an adorable puppy to keep him company. Pall stops by to check on him, but his sympathy only extends so far, and he abandons his friend to pursue hedonistic excess. At this point, the video is set to follow the same track as the Simpsons episode “Bart Of Darkness,” itself a parody of the film Rear Window. Taggart decides to attach a GoPro to his canine friend, and for a moment it seems like we might get an entertaining twist on the perils of voyeurism in the modern age — like Disturbia, with a cute dog — but then Taggart, in order to explain the dog’s mission, displays several crude drawings of women with exaggerated sexual characteristics. After this point, things quickly go downhill.

The fact that the main character of this video attaches a camera to his dog for the purpose of ogling women does not necessarily make it irredeemably awful, but the whole situation plays out in the worst possible way. Basically, Zohar uses this premise as an excuse to film as many butts as possible, then justifies it by awkwardly inserting the image of a dog onto the footage, without the slightest attempt at verisimilitude. Again, the cheapness of the visual effect is not the problem here, but the gross objectification of women — and, to be honest, the wasting of a perfectly cute dog.

The video ends as it must, with the poor dog, overcome by the same animal lust that motivates its owner, launching itself through the air to hump an unsuspecting woman’s leg. In the process, the dog causes Pall to take a nasty tumble, resulting in him breaking his leg as well. In the end, Taggart and Pall are consigned to the same bed, bickering as the dog watches on from across the room, and humanity suffers the minor but deeply-felt pain of another blow to our collective dignity.

Until You Were Gone

Zohar’s final collaboration with the Chainsmokers is less actively distasteful than his work on “Waterbed,” but it comes from the same school of misogynistic hackery. The premise is clearly executed but very basic and more than a little creepy: Taggart and Pall, along with guest stars Chad Cisneros and David Reed of the electronic music duo Tritonal, all develop a crush on the same SoulCycle instructor, portrayed by actual SoulCycle instructor Karyn Nesbit. After lusting over her during a class, the four men obsess over her in ways that range from “awkward dork creepy” to “serial-killer creepy”.

Taggart and Pall both engage in some light stalking, following the instructor after the class in order to bump into her and continue their ogling, while Cisneros and Reed hold up in their rooms and stare worshipfully at photos of her. The humor is meant to come from how foolish the four of them look, and, blessedly, the video doesn’t reward any of their upsetting behavior, as their instructor ends the video in the arms of her boyfriend while the four DJs walk away defected. If you could ignore the toxic implications of unwanted male attention being portrayed as laughable or even charming, the whole thing might play as innocent fun, if not for the way Zohar’s camera lingers over the instructor’s body, engaging in the sort of music video objectification that’s so widespread it’s become almost subliminal.

Despite the plot of the video centering around the hilarious misadventures of four American DJs, nearly half of the runtime is given over to another, less clearly defined joke, the entirety of which seems to be: “SoulCycle is hard.” This is likely the result of the video’s genesis as an extended piece of product placement for the almost cultish spin-class service. The Chainsmokers are not the only pop musicians to partner with SoulCycle in recent years — many artists have guest-hosted classes that double as listening parties for their new music — but they are, as of now, the only ones that have extended that partnership into a full-length music video.

For more on this subject, check out this interview that SoulCycle did with the Chainsmokers to promote the video’s release. There are a lot of bizarre touches to this interview; for one, it wasn’t posted online until the video was almost nine months old. Instead of indicating which one of the Chainsmokers was answering the questions, the editors have credited them as a single entity, one that ends every single sentence with an exclamation point. It’s entirely possible that the Chainsmokers do, in fact, answer all interview questions in complete synchronicity and with unnecessary enthusiasm. But it seems just as likely that this entire project, from conception all the way to this promotional interview buried on the ‘Community’ section of the SoulCycle website, was produced by a machine that can only approximate the actions of real-life humans.

Could this be the soundtrack to an experience you’ve had in real life?
Hahaha, it definitely could be. We don’t know a single person who hasn’t had some real life experience that could help them relate to this, whether a relationship or even an experience with summer camp!

Did anything surprise you about the shoot?
Haha not us, but the extras 100 percent! We don’t think they knew when they came on as extras that they were going to be required to actually cycle for seven hours! By the end of the day, everyone was dead!

What was your favorite part of the shoot?
Well, besides essentially getting a free indoor cycling class for 8 hours, it was just great to hang around there! Everyone is so cool! The amazing SoulCycle team is a large part of why this all worked out so well!

Well, like they say: it’s all up there on the screen.

The Complete Videos, 2014 – 2015: Part 1

#SELFIE

The most remarkable thing about the video for “#selfie” is how cheap it is. The video, much like the song itself, represents the group’s entry onto the world stage and their absolute creative nadir. For their first act as a band, the Chainsmokers dug themselves into a hole so deep that it resembles a massive crater, one they’ve been trying to climb out of ever since.

There are three main components that make up the “#selfie” video. The first and least interesting is the monologue that makes up the song’s lyrical component, an irritating stream-of-consciousness performed in the bathroom of a dance club by a comically vain young woman. Roughly one-third of the video is taken up with a straightforward adaptation of this dialogue, and it does nothing to alleviate the sickening absence of humor in the original song. It’s exactly what you would imagine when listening to “#selfie”, which is maybe the most damning critique possible.

The second component is footage of crowd of people dancing and having a good time, which appears to all be taken from a single nightclub performance. We mostly see the concert-goers as an incomprehensible blur of brightly-colored clothes, interspersed with a few moments of more intimate footage of Andrew Taggart, Alex Pall and other random attendees (or actresses portraying attendees). Standard stuff for a medium-budget music video, but the weird thing is, very little of this footage seems to come from an actual Chainsmokers concert. The person most prominently playing music is not the either of the Chainsmokers, but EDM superstar and heir to the Benihana restaurant empire, Steve Aoki.

who, indeed

Aoki is the person who discovered the Chainsmokers, and he even released “#selfie” on his own label, so it stands to reason that he’d want to ensure that their first video projected an image of the Taggart and Pall as popular, exciting party boys. But while we can imagine Aoki’s reasoning for essentially letting the Chainsmokers claim his fans as their own, we cannot even speculate to what degree Steve Aoki feel responsible for the creation of this monstrosity, or if he will ever pay for his crimes against humanity.

The third and most prominent component of this video is the flurry of user-submitted photographs — the titular “selfies” — that floods the screen during each iteration of the chorus. These amateur self-portraits were not submitted out of a legitimate passion on the part of the fans or as an organic upswell of support for the song — the Chainsmokers were practically unknown at the time of its release — rather, they were actively cultivated and farmed by ominously-named social-media marketing group TheAudience with the assistance of a light-hearted instructional video.

The problem here isn’t so much the gross, cynical manipulation of social media by a marketing firm co-founded by the ‘Napster’ guy — it’s that all work was done to no real end. Sure, lots of normal people (and a few celebrities) freely allowed their visage to be used as advertising for a novelty EDM single, but no one at any point managed to do anything interesting with all those pictures. There’s no hook, no joke, no twist on anything. It’s just a bunch of selfies. And if you’re trying to make fun of selfies, you should actually find something funny to say about them.

Kanye

The video for “Kanye” opens with a direct reference to “#selfie”: two self-obsessed young women stand in the mirror while one blathers on about her personal life. It’s not an exact recreation of the “#selfie” video — the women are in a hotel room instead of a club bathroom — but the monologue is lifted directly from the song and the situation is clearly meant to be a similar, if not totally identical.

Only this time, our perspective has shifted away from these young woman, and onto on a young maid who is silently cleaning the floors behind them. The women in the mirror, who were the nearest thing we had in the last video to protagonists, are distant and out-of-focus. We don’t even see their faces. They walk out of the bathroom to continue their conversation and are never seen again.

Meanwhile, the maid changes out of her house-cleaning uniform and into an expensive-looking dress that one of the women has left behind. She then leaves the hotel room and is whisked away to a magical night of fast times and hard living. She visits an extravagant club where Taggart and Pall cameo as old-timey bartenders, then hits up a well-attended pool party in the Hollywood hills, before returning home at the crack of dawn, having apparently achieved the sort of self-actualization-through-partying that exists only in the minds of music video directors.

artistry

It’s not surprising that the two women from “#selfie” are consciously dismissed as unimportant — they were objects of ridicule in their first appearance, as well. Nor is it all that unusual that the maid, a character who would go unnoticed in the stories and lives of the kind of people “#selfie” was mocking, would be held up as a more important person, more authentic and worthy of emulation. Cheap romanticization of the working class is a common trope across all media, to the point where it usually comes across as empty and insincere. Yes, it’s nice to see the maid-turned-partygoer display kindness and empathy when she encounters another member of the service industry, but the way she slips the tiara on the waitress’s head reeks of condescension — not altogether surprising when you realize that this video, like the one for “#selfie”, was created by social-media marketing group theAudience.

But the shift in focus in the first scene, and the dismissal of “#selfie,” parallels the shift that the Chainsmokers themselves were already attempting. Neither Taggart nor Pall have hidden the fact that “#selfie” was made as a joke and that its sudden success threw them for a loop — and while they claim to be grateful that it lead more people to discover their music, more recent songs like “Sick Boy” make it clear that they struggle with being best known for their worst song.

It’s hard to say whether Taggart and Pall were making a conscious statement with the opening of “Kanye,” or if the fine folks at theAudience just thought it was a funny joke that would also strengthen the group’s brand, but it makes a statement either way: the Chainsmokers know that you hate “#selfie,” and they want you to know that they hate it just as much.

Let You Go

The first of the group’s four collaborations with director Joe Zohar is also the first video where Taggart and Pall themselves have any significant screen time. With that in mind, it’s impressive how comfortable the two of them seems as actors, portraying what one must assume are lightly fictionalized versions of themselves.

The video opens with Taggart and Pall landing in Los Angeles to visit a woman, portrayed by Rikke Heinecke, who seems to be romantically involved with Pall. For most of the video, the three of them ride around the city in, stopping off at various locales, with Pall and the woman occasionally slipping off to have sex. They visit an abandoned construction site and share drinks from a flask while Taggart spray-paints nearby. They blow bubbles, they smoke weed and watch the sun-set, they get drunk and generally do the sort of things people do when they’re geuinely at ease with one another.

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Zohar’s direction, along with the work of the performers, really sells the idea of this loving triumvirate, Pall and Heinecke as a highly affectionate couple, with Taggart joyfully inhabiting the role of third wheel. There are a few hints of an unspoken attraction between Taggart and Heinecke’s character, but nothing too obvious; that is, until the trio finally arrives home at the end of the night and Pall’s girlfriend affectionately invites Taggart to join her and Pall in the bedroom.

After the three of them spend the night together, Taggart and Pall share an awkward, silent ride back to the airport, avoiding eye contact and shuddering at the slightest physical touch. In hindsight, the entire video appears to be a set-up for this punchline, but the vividness with which Zohar depicts the characters’ friendship adds a layer of pathos that wouldn’t be necessary if the whole thing was just a dumb joke, one step removed from a derivative sort of gay-panic humor. Instead of comedy, we are left with ambiguity: one can’t help but wonder what sort of impact this event will have on Taggart and Pall. Is their relationship strong enough to withstand this shared sexual episode? Or will it drive them apart?

With this in mind, the video ends up resembling something like a frat-bro comedy version of Y Tu Mama Tambien. Granted, the comparison isn’t quite perfect: the climax of the video for “Let You Go”, which features the three characters in a variety of kinky and outrageous sexual positions is, shall we say, a bit goofier than a coming-of-age story set against the rise of far-right populism in Mexico. But, despite the apparent efforts of all involved, the similarities still linger, and they make this the most conventionally satisfying of any Chainsmokers videos from this period.

Good Intentions

In the second part of the Zohar Quartet, Taggart and Pall wander through a grimy, industrial underworld while an old man with a long, white beard plays an evil piano and dresses like a steampunk version of the devil. In between shots of Taggart and Pall languishing in a dramatically-lit jail cell, the boys have a series of surreal encounters: they find a living woman covered in ice, followed by two filth-encrusted prisoners chained to one another, and finally, a second pair of captives caught in a loving embrace, one without eyes and the other without a mouth. The old man, who stands over a flaming trash can in positively Luciferian manner, is revealed to be some sort of mythic music industry executive, framing the entire escapade as a Faustian tale in which the Chainsmokers sign away their very souls in pursuit of fame and glory.

Interestingly, this video is not available on the group’s official Vevo channel. This could be a simple oversight, but considering that the Chainsmokers Vevo page is so comprehensive that it includes a latin remix of “#selfie” featuring an artist who can only be described as “the poor man’s Pitbull”, that doesn’t seem likely.

There are two possible explanations. The first, and most likely: legal reasons. Watching the video for “Good Intentions,” one can’t help but be reminded of the Saw franchise. From the way Taggart and Pall wake up in the service elevator to the way that the bearded man lurks behind the scenes, the entire video is infused with the same atmosphere as American horror’s most convoluted gore-delivery system.

The biggest giveaway, though, are the grim, unsettling scenarios that the duo encounter during their journey: the woman covered in ice calls to mind the freezer room death from Saw 3, while the people chained together and the “see no evil, hear no evil” prisoners both seem drawn from mausoleum trap that appears in the prologue of Saw 4. And while Zohar and the Chainsmokers have re-appropriated these images to considerably less gruesome means, it still wouldn’t surprise me if they were squeamish about potential retribution from the fine folks at Lions Gate.

twin peaks: the return (2017)

The other possibility is that the Chainsmokers encountered a squeamishness of a much more personal variety. The meaning of the Saw-inspired tableaus in the video aren’t entirely clear, but considering the final twist of the Satanic record executive, we can assume these images relate in some way to the group’s career in the music industry. The frozen woman, who still manages to blow kisses at the boys and flirtatiously wiggle her eyebrows despite behind encased in ice, might be a stand-in for the type of woman that Taggart and Pall find drawn to them now that they are famous: seductive yet cold-hearted, the classic “gold-digger” archetype — a figure of immense danger to the nouveau riche. This is a character type that comes loaded with misogynistic assumptions, but it is a recognizable and familiar trope within the story of the video.

Less typical are the two couples that Taggart and Pall discover, both sets bound together in different ways. The first pair they encounter are antagonistic towards each other, straining to escape from their ash-covered prison, but ultimately unable to get away from one another. The second pair regard each other affectionately, existing permanently in a tender moment of physical intimacy, but their love is undercut by the fact that neither of them is, symbolically speaking, a complete person. One of them can see the fullness of the world around them but lacks the means to express themselves, while the other can easily communicate but remains fundamentally unable to comprehend anything outside their own mind.

Considering that the Chainsmokers themselves are a two-person group, it’s not difficult to read into these depictions some sense of their personal anxieties. Even this early in their career, they feel constrained by the realities of their industry: it doesn’t matter if they want to spend time alone or pursue solo projects, because they are legally bound to work together. And even while they still think fondly of one another, each is aware that they are in some way incomplete, that they lack the ability to be part of a fully functional duo, or maybe even to be a whole person on their own.

The implications, even if they are unintentional, are not at all pretty, and it’s easy to imagine why Taggart and Pall would have wanted to put them out of their minds. Though their latter work would grapple with exactly these sort of uncomfortable questions, it seems that the Chainsmokers, at this point, were not yet ready to face the darkness.